Head of Viamo Platform at Viamo Nigeria

Business Administration
Abuja, Nigeria
July 26, 2023
Full Time
Application deadline closed.

Job Description

Viamo – Mobile technology is revolutionizing how organizations engage with their end users. More than 96% of the world’s population has access to a mobile phone, meaning it is now possible to reach nearly every single person on the planet. Yet 3 billion people living in emerging markets still lack access to relevant, timely, and engaging information in their local languages, and their voices remain underheard. The organizations that serve them lack the technology and capacity to reach them, and many are unaware of the power of mobile technology to meet their organizational goals.

About the Role

  • The Head of Viamo Platform (HVP) will be a senior member of the Viamo team and the driving force behind the Viamo Platform’s growth strategy in Nigeria.
  • The primary purpose of the role is to substantially expand the reach of the platform and increase user engagement levels, to positively impact millions of lives.

Key Responsibilities

  • Lead existing MNO relationship (Airtel):
    • Ensure sufficient technical capacity is in place and functioning
    • Renegotiate rates and contracts as necessary
    • Develop and ensure the execution of a marketing plan
    • Support opportunities for cross-promotion of other MNO services
    • Resolve commercial issues eg related to invoicing
  • Build and manage a relationship with other Mobile Network Operators in Nigeria to make the Viamo Platform accessible to all subscribers nationwide
  • Lead and guide the Nigeria Platform team (currently a single Viamo Platform Assistant) to ensure quality execution of responsibilities about platform structure, content management, impact reporting, platform testing, quality control, UX, and BTL activities.
  • Uncover user preferences and needs:
    • Analyze user behavior on the platform to identify potential challenges and brainstorm innovative solutions
    • Conduct user/market research
  • Establish partnerships that will multiply and diversify the platform’s value proposition:
    • Dynamic content
    • Links to products and services
  • Analyze the success of the platform, testing hypotheses and solutions through an iterative process and data-driven decision-making
  • Support the Country Director to secure new business and create monetization opportunities for the platform.

Key Performance Indicators

  • Monthly Active Users
  • Monthly User Benefits

Team and Reporting Structure:

  • Line manager: Country Director, Nigeria
  • Direct reports: Viamo Platform Manager & Assistant, Nigeria
  • Close collaboration: Viamo’s Global Platform Team

Profile

  • At least 5 years of experience in a Senior Product Owner/Manager role.
  • Experience working with mobile Value-Added Services and success in scaling reach.
  • A track record of growing the user base and engagement levels on a mobile product/service.
  • Experience and familiarity with IVR products/services.
  • Experience working in a cross-functional, multi-cultural team environment and working in an autonomous and entrepreneurial capacity to deliver results.
  • Proven management experience.
  • Experience in behavior change communications and/or social psychology is desirable.
  • Multilingual abilities, especially in local languages, are an asset.

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