Principal Brand Designer at All Turtles

November 2, 2023
Application deadline closed.

Job Description

All Turtles, founded in 2017, is a global studio of product and brand experts merging technological innovation with a human perspective. We invest in and collaborate with early-stage startups and founders, and also create our own products. We design thoughtful user experiences, develop pragmatic brands and products, and use simple, direct business models to improve workplaces and enhance people’s quality of life.


  • Bringing brand and marketing initiatives for mmhmm, the groundbreaking hybrid video app, to the next level through designs and assets for websites, campaigns, videos, email journeys and social media.
  • Partnering with mmhmm’s current Principal Brand Designer to define, develop, and deliver mmhmm’s visual design systems and brand experiences.
  • Collaborating with content, brand, product, developers, and design leadership to ideate and create smart design solutions for new and existing brand and marketing challenges.
  • Contributing to and improving our design culture (best practices, tools, deliverables, communications, relationships, etc.)
  • Handling a continually changing workload.
  • Leading dedicated project teams in design thinking.
  • Supporting additional All Turtles studio companies as needed.


  • 5-10 years experience in brand design.
  • An outstanding eye for detail and consistency, combined with a deep understanding of branding, typography, color, usability, grid systems, and mobile-first frameworks.
  • Strong sense of concept development and visual storytelling, in addition to communication, collaboration, research, problem-solving, and presentation skills.
  • Solid visual design foundation (typography, layout, storyboarding, etc.).
  • Proficiency with leading design software including Figma, Illustrator, Photoshop, InDesign, etc.
  • Ability to see an assignment from inception to completion in a fast-paced environment.
  • Ability to juggle multiple, varying projects.
  • Experience building out and evolving a wide range of brand and marketing deliverables.
  • Experience working with early-stage companies.
  • Experience with testing and experimentation.
  • Understanding about the interplay between design and business

Salary and Perks

Our Principles

We optimize for impact per person and individual ownership of our work, which often means taking the initiative to incubate projects or rolling up our sleeves to get things done.

All Turtles is fully distributed, with team members around the globe. As a company, we recognize that talent is everywhere, but opportunity is not. We believe you should be able to work where you can have the most significant impact and live where you can have your best life.


The salary range for this position is $170,000 to $212,000 for a full-time employee based in the United States, but it may vary depending on your specific skills and experience. We’ve invested the time and effort to develop salary levels for all of our roles, for both individual contributors and managers. These levels are based on national compensation data and are weighted to be competitive in the most expensive markets in the US. Final leveling and cash compensation will be determined at the end of the interview process.